Every company we talk to has the same core challenge: they know their product is good, they know there’s genuine demand in the market, but the pipeline is inconsistent and the sales calendar has too many empty slots. The team is spending more time prospecting than closing.
That’s the problem Maikel and Wouter built Prospectify to solve — and it’s one they both understand from the inside.
Wouter: The Performance Mindset
Before co-founding Prospectify, Wouter spent years competing as a professional athlete. That experience shaped how he thinks about everything — including business.
One lesson above all others: consistent performance comes from systems and discipline, not occasional bursts of inspiration. Top athletes don’t have great days and bad days because of luck. They have great days because their training, nutrition, recovery, and mental preparation are all dialled in, day after day after day.
That same logic applies to B2B sales. The best outbound programmes aren’t built on creativity or clever copy. They’re built on disciplined processes: the right target list, the right message, the right channels, executed consistently without exception. When your sales operation runs like a well-trained athlete, the results follow predictably.
Wouter leads Prospectify’s operational and strategic client work — making sure every campaign is built on a foundation of process and structure rather than guesswork and hope.
Maikel: The Sales Veteran
Maikel spent over a decade scaling sales teams for B2B companies across multiple industries and markets. He’s been the SDR, the Account Executive, the Sales Manager, and the VP of Sales. He’s seen every version of how outbound can be done — and he’s seen most of them fail.
What he noticed consistently: most companies approach sales with the wrong architecture. They hire before they have a scalable process. They focus on closing skills when their pipeline is the actual problem. They build expensive in-house teams for a function that doesn’t need to sit in-house — and then wonder why results are unpredictable.
Maikel brings that hard-won perspective to every client engagement at Prospectify. He helps companies rethink their go-to-market approach and build outbound systems that generate consistent, qualified pipeline — rather than sporadic bursts of activity followed by quiet periods.
Why We Built Prospectify
After years of watching the same expensive mistakes play out repeatedly — wrong hires, six-month ramp-ups, inconsistent pipelines, frustrated leadership — we decided to build something different.
Prospectify is a fully managed outbound sales function. We handle everything that happens before a deal starts: identifying the right target accounts, sourcing and verifying contact data, building outreach sequences, executing multi-channel campaigns across email, LinkedIn, and phone, and booking qualified meetings directly into your team’s calendar.
Your salespeople close deals. We make sure they always have someone to close with.
Our Philosophy on Sales
Three principles shape how we work with every client:
Consistency beats intensity. Sustainable pipeline growth comes from disciplined, ongoing outreach — not from periodic blasts of activity. We build outbound programmes designed to run month after month, continuously generating qualified conversations.
Clarity beats complexity. The most effective outbound campaigns are usually the simplest ones. Clear targeting, a straightforward value proposition, a genuine reason to talk. We strip away the noise and focus on what actually generates responses from the right people.
Partnership beats service delivery. We don’t run campaigns and send you a report. We work as an extension of your team — learning your market deeply, understanding your competitive positioning, studying what works and what doesn’t — and continuously refining our approach based on real data.
Who We Work With
Prospectify works with B2B companies that are ready to grow their pipeline systematically. Typically, our clients fit one of these profiles:
- Companies with a strong closing team who need more qualified leads to work with
- Founders or sales directors who want consistent outbound results without the cost and complexity of building an in-house SDR team
- Businesses entering new markets or testing new customer segments who need fast, flexible prospecting capacity
- Companies that have tried building outbound programmes before but never managed to make them work predictably
We work with a limited number of clients at any time, because we believe in doing this well rather than at scale. When we take on a client, we commit fully to their pipeline.
Let’s Have a Conversation
If your sales team is strong at closing but struggling with pipeline consistency — if the calendar has too many quiet weeks — we should talk. Not a pitch. Just a conversation about your situation, what you’ve tried, and whether there’s a way we can help.
Growth doesn’t happen by chance. It starts with the right conversations.