Your List Is Your Strategy. Most Lists Are an Afterthought.
June 23, 2026
By Wouter, Co-founder of Prospectify In cycling we used to say you can only race as well as you have prepared. The result on Sunday
Sales Notes
Straight Talk on
B2B Sales.
9
Articles published
3
Topics covered
0
Words of fluff
Real tactics, real numbers. Written by the team that builds outbound campaigns and books qualified B2B meetings every single day.
Lead Generation
Fill the top of your funnel
How to target the right prospects, write messages that actually get replies, and build outbound systems that generate consistent pipeline.
The Cold Message Test: Would a Busy Person Actually Reply to This?
June 23, 2026
By Maikel, Co-founder of Prospectify I have written, read, and rewritten more cold messages than I can count. Across a decade of building sales teams
One Channel Is a Guess. Three Channels Is a System.
June 23, 2026
By Wouter, Co-founder of Prospectify When I raced as a professional cyclist, I never won a World Tour stage because of one single thing. Not
Sales Outsourcing
Build or buy?
Know before you decide.
The real cost of in-house SDRs, what scalable outsourced sales looks like, and how Prospectify was built to solve this exact problem.
Stop Counting Emails Sent. Start Counting Cost Per Meeting.
June 23, 2026
By Wouter, Co-founder of Prospectify In professional cycling, you can measure almost anything. Power output, heart rate, cadence, training load, recovery, watts per kilogram. The
The Control Objection: How to Brief a Partner So They Sound Like You
June 23, 2026
By Wouter, Co-founder of Prospectify Every founder considering outsourced outbound has the same hesitation, and it is a fair one. “If an external team does
The First 90 Days: Outsourced Outbound vs Building It Yourself
June 23, 2026
By Maikel, Co-founder of Prospectify I have built outbound functions from scratch inside companies, and I have built them from the outside as a partner.
Closing
Turn meetings into
signed contracts.
Objection handling, deal velocity, follow-up sequences, and the tactics that actually move prospects from curious to committed.
Interested Is Not Qualified. Protect Your Closers’ Calendar.
June 23, 2026
By Maikel, Co-founder of Prospectify A full calendar feels like success. Your closers have back-to-back meetings, the pipeline looks busy, everyone seems productive. Then you
“We Already Have Someone.” And Other Doors That Are Not Actually Closed.
June 23, 2026
By Maikel, Co-founder of Prospectify Early in my sales career, an objection felt like a door slamming. “We already have someone.” “Not the right time.”
The Deal Did Not Die in the Meeting. It Died in the Follow-Up.
June 23, 2026
By Maikel, Co-founder of Prospectify If you want to know where most B2B deals actually go to die, it is not in the demo and
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