Why We Started Prospectify. And Where We’re Headed.
How It Started
We’ve both lived the sales struggle from the inside. Maikel spent over a decade building and scaling B2B sales teams. Wouter learned the meaning of consistency as a professional cyclist, chasing performance every single day. Different worlds, same truth: growth only happens when you keep moving forward. But what we saw in sales was broken. CEOs and sales leaders were wasting time on cold acquisition, SDRs were stuck in onboarding, and pipelines were unpredictable. We knew it could be done better, and that’s why we started Prospectify: to bring structure, consistency, and results to outbound sales.
Today, the way we help businesses grow isn’t theory.
It’s happening every day. Right now, our team is building multi-channel campaigns that reach the right decision-makers at the right time. We combine AI-driven data, tech, and human expertise to start real conversations that turn into real opportunities. For every client, we act as an extension of their team: transparent, proactive, and relentless about results. This is what drives us, and it’s why our partners trust us to keep their calendars full, so they can focus on closing deals.
The Road Ahead
Our vision goes beyond appointment setting. At Prospectify, we are building a human-centered B2B partner that blends strategy, AI-powered technology, and empathy to unlock long-term growth. Sales is not just about numbers; it’s about meaningful conversations that lead to real opportunities. We choose smart, sustainable growth, step by step, with the right people and the right decisions. For us, success is a combination of the meetings we book and the impact we create together.
The Prospectify Leadership Team
Wouter Wippert
Founder & CEO
Blending marketing expertise, resilience, and a results-driven mindset to fuel growth and build lasting relationships. I am a true believer in teamwork powered by adrenaline. The fastest founder on two wheels as a former pro cyclist.
Maikel van Leeuwen
Founder & COO
10+ years of expertise in business growth and sales outsourcing. Dedicated to building lasting partnerships, delivering measurable results, and crafting clear propositions. Always reaching for new highs as a towering presence on the padel court!
Kristen Janssen
Manager Strategy & Operations
Having extensive experience and a proven track record of driving successful client campaigns and implementing new outreach strategies. I combine data with a creative approach to continuously find new ways to succeed!
Meet the Team Behind Prospectify
Prospectify is powered by a team of B2B sales experts, multi-channel outreach specialists, and growth strategists committed to driving results for your business.
👉 Get to know our full team on LinkedInLearn more about PROSPECTIFY.
Join the Prospectify team and shape the future of B2B sales. Explore career opportunities, work with high-performing teams, and grow in a fast-paced, data-driven environment.
From multi-channel B2B outreach to full sales outsourcing. Find the package that matches your growth goals.
Explore our Sales Notes. Your go-to resource for B2B sales insights, outbound strategies, and lead generation tips that help you close more deals.