Your List Is Your Strategy. Most Lists Are an Afterthought.
By Wouter, Co-founder of Prospectify In cycling we used to say you can only race as well as you have prepared. The result on Sunday was decided weeks earlier, in the work nobody saw. By the time the flag dropped, the outcome was already mostly written. Outbound is the same, and the preparation is your […]
The Cold Message Test: Would a Busy Person Actually Reply to This?
By Maikel, Co-founder of Prospectify I have written, read, and rewritten more cold messages than I can count. Across a decade of building sales teams I sat next to SDRs sending hundreds of them a day, and I read the replies, or far more often, the silence. After enough of it you stop guessing why […]
One Channel Is a Guess. Three Channels Is a System.
By Wouter, Co-founder of Prospectify When I raced as a professional cyclist, I never won a World Tour stage because of one single thing. Not the sprint, not the positioning, not the lead-out, not the read on the wind in the final kilometre. I won because all of those fired in the right order at […]