Stop Counting Emails Sent. Start Counting Cost Per Meeting.
By Wouter, Co-founder of Prospectify In professional cycling, you can measure almost anything. Power output, heart rate, cadence, training load, recovery, watts per kilogram. The trap is that it is easy to fall in love with numbers that feel productive but do not actually predict whether you cross the line first. A rider can post […]
The Control Objection: How to Brief a Partner So They Sound Like You
By Wouter, Co-founder of Prospectify Every founder considering outsourced outbound has the same hesitation, and it is a fair one. “If an external team does our outreach, we lose control of how our brand sounds.” I hear it constantly, and I never dismiss it, because the fear is real. What is wrong is the assumption […]
The First 90 Days: Outsourced Outbound vs Building It Yourself
By Maikel, Co-founder of Prospectify I have built outbound functions from scratch inside companies, and I have built them from the outside as a partner. I have done both enough times to know exactly how the first ninety days play out in each case. Nobody shows you this comparison honestly before you decide, so here […]